Chinese Calligraphy is not unique to taiwanese culture
TOSA customer Profile changed overtime
Horizontal footprint is harder to work with
The geometric shape is inspired by the Taiwanese railway symbol. It is something that we would see almost everyday yet so invisible that people often missed out the meaning behind it. This symbol is in fact used for multiple governmental institutions throughout the Taiwanese history.
The inner circular symbol is heavily based on the clerical script of the Chinese character 台 (pronounced: Tai) which can be the short for Taiwan (台灣).
The outer circle did not only make the logo looks more complete but also mimic the look of the official name stamp (印鑑) that is passed down during the Taiwan under Japanese Rule period and is used as a second factor of authorization when signing official document.
The circular shape makes the footprint more square than rectangle. It also makes perfect fit for social media display photo (such as Facebook and instagram)
When designing the logo, I strive to make the logo to be more linear and could be easily drawn by hand. That way, the logo could be spread in a variety of situations
I preserved the color choices of the previous logo, because not only they are very bright and cheerful (which is consistent with our organization’s vibe) but also they are very representative colors besides the flag.